Recognizable core
A distinctive silhouette, personality and visual language.
PRODUCTIONSStart a conversation ↗BRAND MASCOTS & CHARACTER SYSTEMS
Build a character your audience can recognize—and your organization can keep using.
Marbayo develops strategic character systems, not isolated drawings: distinctive personalities, visual languages, expression libraries, storyworld logic and production-ready applications.
Develop a character system ↗
Reusable asset library
Expressions, poses and scenes built for continuity.
Multi-channel reach
A system that extends across editorial, digital and physical formats.
Production-ready logic
Clear rules that help teams apply the character consistently.
BUSINESS VALUE
A recognizable face becomes a repeatable brand asset.
A well-built mascot creates continuity between moments that might otherwise feel disconnected. It gives campaigns a familiar voice, helps audiences recognize the organization faster and creates a foundation for future products, stories and experiences.
The value is not one illustration. It is the system behind it: a character teams can activate repeatedly without losing personality or visual coherence.
THE SYSTEM
From strategic role to usable character library.
Strategic brief
Define audience, role, tone, brand fit and the business opportunity the character must support.
Character architecture
Establish personality, silhouette, proportions, signature details and a recognizable visual grammar.
Expression & pose library
Build the adaptable assets needed for communication, storytelling and repeated use.
Storyworld & applications
Translate the character into scenes, campaigns, editorial formats, products and experiences.
System handoff
Organize approved assets and usage logic so internal and production teams can work with confidence.
FEATURED STORYWORLD · COMMISSIONED PROJECT
El Mundo Encantado de Absolut: from a cast of mascots to a complete illustrated universe.
This project demonstrates the difference between designing one character and building a visual system. A large cast, recognizable settings, narrative sequences, vehicles, symbols and contrasting personalities were developed to work together across an illustrated story.
SELECTED COMMISSIONED WORK
Different audiences. One disciplined character-system approach.
These projects demonstrate how Marbayo adapts character strategy to organizational communication, education, narrative entertainment and employee engagement.
Communications agency
A character built to communicate
A commissioned mascot prototype developed through workplace scenes, expressions and repeatable poses—demonstrating how one recognizable character can support an ongoing communications program.
Colegio La Merced
Continuity across an educational program
A commissioned character family structured for agenda and school applications, with a consistent personality expressed through multiple situations and gestures.
El Mundo Encantado de Absolut
From cast to storyworld
A commissioned ensemble designed with differentiated roles, visual hierarchy and shared world-building logic for an expandable illustrated narrative.
Connexión Móvil
A guide for employee engagement
A mascot system created for an interactive internal experience, giving the organization a friendly guide for questions, activities and collectible participation.
CHARACTERS IN USE
More than a hero pose: casts, actions, expressions and scenes.
The broader archive shows how individual designs become flexible libraries—capable of carrying different messages while remaining visually recognizable.
APPLICATIONS
Designed to move across every relevant touchpoint.
- Campaigns & social content
- Editorial & activity products
- Internal communications
- Educational programs
- Merchandise & collectibles
- Environmental experiences
START WITH THE OPPORTUNITY