APPAREL · LIMITED PRODUCTION

Choose the icon. Carry their energy.

A character apparel collection built around a familiar fan ritual: choosing the athlete whose skill, attitude and story you want to embody.

Premium front presentation of an athlete character shirt

CHARACTER APPAREL SYSTEM

PROJECT TYPEIndependent product prototype

FORMATCharacter apparel collection

PRODUCTIONApprox. 100 units per character

STUDIO & CREATIVE DIRECTIONMarbayo Productions

THE FAN EXPERIENCE

Wear the character. Step into the story.

The collection begins with a universal ritual of sport: players and fans choose the icon whose talent, attitude or story represents how they want to enter the game.

Marbayo Productions translated that emotional connection into a wearable character system. Each garment lets the audience identify with an admired figure while participating in a broader world of play, belonging and collection.

Collection of independently designed athlete character shirts

THE PRODUCT SYSTEM

Illustrations developed for real garments.

The challenge extended beyond drawing recognizable characters. Each design had to work with a garment’s color, construction, front and back, while remaining part of one coherent collection.

01Original athlete caricatures
02Character-to-garment adaptation
03Front, back and profile views
04Color and placement specifications
05Coordinated collection development
06Packaging and physical production

Technical apparel sheet with front and back garment views and production specifications

GARMENT & PRODUCTION DEVELOPMENT

CHARACTER APPLICATION

Recognition carried across a coordinated range.

Distinct silhouettes, expressions and gestures preserve the personality of each subject while repeated placement and presentation create a recognizable family of products.

Garment artwork and production presentation — Character, team colors and garment structure were composed as a single visual statement.

Front view of an independently designed Ronaldo-inspired character shirt — The same framework accommodated different personalities, uniforms and silhouettes.

Wide presentation of the athlete character apparel collection — A broader lineup demonstrates how individual designs can build a repeatable collection architecture.

FROM DESIGN TO OBJECT

Character garment design shown as an individual product

Character range

A flexible visual framework gives every athlete a distinct identity while preserving collection-wide recognition.

Coordinated athlete character apparel range

Physical production

Production runs of approximately 100 units per character carried the designs beyond mockups into manufactured products.

Athlete character product packaging system

Integrated product system

Illustration, garment graphics, specifications, packaging and presentation were coordinated as one product family.

PRODUCT PRESENTATION

Thinking beyond the shirt to the complete object.

Packaging studies and coordinated presentation extended the character experience into a more considered consumer-product proposition.

Packaging prototype developed for the athlete character apparel project — The packaging concept explored how the illustration language could continue through the unboxing and display experience.

CAPABILITIES DEMONSTRATED

A character collection developed with product-level discipline.

01Icon interpretationRecognizable attributes translated into expressive original caricatures.

02Collection consistencyMany personalities organized within one adaptable graphic framework.

03Product applicationArtwork adjusted to garment form, placement, color and production needs.

04Physical developmentThe concept advanced into manufactured units and packaging exploration.

Intellectual property and project disclosure. The original character artwork, apparel designs and product system shown here form part of Marbayo Productions intellectual property and were developed under the creative leadership of Martin Bayona Pineda. The independent collection was not commissioned, licensed, authorized, endorsed or affiliated with the athletes, clubs, national teams, leagues or organizations represented.

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