SPORTS · INDEPENDENT PROTOTYPE

Building a sports event into a coherent collectible world.

An independently developed 2016 prototype exploring how original athlete caricatures could become a complete editorial and collectible product system.

Physical prototype of the independently developed illustrated sports album

INDEPENDENT · 2016

PROJECT TYPEIndependent prototype

FORMAT24-page collectible album

STATUSPhysical mockups only

CREATIVE LEAD & ILLUSTRATIONMartin Bayona Pineda

THE CONCEPT

Not a series of portraits. A designed collection.

For the 2016 edition, Marbayo Productions transformed an ambitious illustration concept into a fully structured collectible experience. Under the creative leadership of Martin Bayona Pineda, the studio developed the complete character library, refined the player selection and established a unified visual identity across every athlete, team and editorial component.

Marbayo Productions assembled and directed a focused multidisciplinary team spanning illustration, editorial design and project coordination. Working from a clear creative system, the team integrated the artwork into a cohesive 24-page product that connected team spreads, special stickers, tournament tracking, interactive features and a physical prototype.

Physical album spread showing the tournament schedule and group system

THE COLLECTION SYSTEM

Characters designed to work together.

Each athlete needed to remain recognizable while belonging to a shared visual language. The album organized those characters into national-team systems, repeatable information cards and interactive collection mechanics.

01Original athlete caricatures
02Team-based collection architecture
03Creative direction and editorial system
04Sticker and rarity concepts
05Tournament tracking pages
06Physical album prototypes

Complete USA national-team page from the 2016 illustrated collectible album

USA NATIONAL TEAM · COMPLETE CHARACTER & EDITORIAL SYSTEM

USA 2016 · HOST EVENT SYSTEM

A tournament identity developed for an American-hosted experience.

The prototype combined event imagery, tournament navigation, collectible controls and illustrated storytelling within a system conceived around the 2016 competition in the United States.

Illustrated special spread for the USA 2016 tournament prototype — Event-specific artwork establishes the American host context while introducing the wider collectible world.

Tournament schedule and group-navigation spread from the USA 2016 prototype — Schedule and group architecture turn the tournament into a structured editorial journey.

FROM SYSTEM TO OBJECT

Editorial logic made physical.

The prototype combined printed spreads, team compositions, individual player stickers and selected holographic treatments. Only a small number of mockups were produced for evaluation.

High-resolution USA team spread from the illustrated collectible prototype — The host-country page demonstrates the complete character, information and collection system at full clarity.

My Ideal Team interactive page from the sports collectible album — An interactive “ideal team” page extended the collection beyond completion into personal selection and play.

Physical open-album view showing the range of the editorial system

DEPTH BEYOND THE TEAM PAGES

Collection management became part of the play experience.

Special illustration spreads, sticker-control pages and completion mechanics extended the product beyond a sequence of team rosters.

Sticker-control and Album of Gold pages from the 2016 collectible prototype — Tracking tools gave collectors a clear way to manage progress and identify special assets.

Physical cover prototype of the 2016 illustrated sports album — The printed mockup verified how the editorial system performed as a tangible collectible object.

PRODUCT ARCHITECTURE

National teams

The tournament structure provided a clear framework for grouping characters and expanding the collection.

Editorial pages

The prototype developed the collection across covers, schedules, team spreads and interactive pages.

Unified visual language

The complete illustration system was created by Martin Bayona Pineda and developed as Marbayo Productions intellectual property.

CAPABILITIES DEMONSTRATED

A self-initiated prototype with product-level depth.

01Collection planningA large character set organized into a navigable product structure.

02Visual consistencyDistinct personalities held together by one recognizable illustration system.

03Editorial developmentInformation, interaction and imagery coordinated across a complete album.

04Physical prototypingThe concept advanced beyond screens into printed mockups for evaluation.

Project ownership and creative leadership. The 2016 album was conceived and produced as Marbayo Productions intellectual property under the creative direction of Martin Bayona Pineda, creator of the complete illustration system. Marbayo Productions led the editorial design and project-coordination team responsible for translating that system into the finished collectible prototype. The project was independently developed and was not commissioned, licensed, authorized, endorsed or affiliated with the tournament, athletes, teams, clubs, federations or governing organizations represented. Only a small number of evaluation prototypes were produced; the album was not commercially released or distributed.

START A CONVERSATION

What could your authorized property become as a collectible product system?

Discuss a collection project ↗