SPORTS & LICENSED MERCHANDISE

Extend recognition into collectible fan value.

For rights holders, licensees, publishers and merchandise teams evaluating illustrated products around an authorized sports property.

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BUYER NEEDS

What teams in this sector need to solve.

  • Translate recognizable people or properties without losing identity.
  • Create enough visual variety for a collection, not one isolated SKU.
  • Evaluate product potential before committing to full production.

OPPORTUNITIES

  • Collectibles and editorial formats
  • Licensed merchandise collections
  • Fan participation and event-linked products

THE MARBAYO APPROACH

A visual system shaped around the audience and context.

Marbayo combines recognizable character interpretation, collection architecture and prototype thinking so teams can evaluate a coherent opportunity rather than disconnected artwork.

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RELEVANT APPLICATIONS

  • Character illustration libraries
  • Albums, cards and posters
  • Apparel and surface systems
  • Presentation-ready prototypes

RELEVANT EVIDENCE

Transferable work,
shown honestly.

These projects demonstrate relevant disciplines and systems. They do not imply sector experience, authorization or affiliation unless the case expressly states it.

START WITH THE OPPORTUNITY

Bring the audience, property or place.
We’ll shape the visual route.

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